Katie Rodan speaks to Students at USC Marshall School of Business

Recorded live at USC Marshall School of Business, Dr. Katie Rodan shares the reason why she started a second company, Rodan + Fields Dermatologists after her success with Proactiv. Proactiv created paradigm shift in the global skincare market and is the most successful product line in the history of the industry. Dr. Rodan is one of the founders of her new company, Roadan + Fields Dermatologists shares her insights and business story about how the company was launched in Fred Segal and Bergdorf Goodman in 2002, then acquired by Estee Lauder. And two years ago, the Rodan + Fields Dermatologists brand was taken out from “behind the glass counter” and transformed into the Direct Sales Model which utilizes word of mouth marketing.

View this and other videos from the Leap TV, USC Marshall School of Business series where the greatest entrepreneurs, innovators, and risk takers share their experiences and lives in an intimate conversation.

Learn more about the business behind Rodan + Fields and how we are empowering small business owners to leverage the Drs. billion dollar brand and to capture their share of the 2.5billion dollar skincare market with a  virtual franchise by partnering with the Proactiv Drs.